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How to Deal with an Expanding Business


Managing a rapidly growing business sounds like a problem every business owner would love to have, right? Well, you may want to be careful what you wish for. Expanding to meet this kind of demand puts intense pressure on all areas of your business. While it will take hard work to make it through this period successfully, the end rewards could be substantial.

Testing out Potential New Locations

If you run a retail-oriented business that’s looking to take advantage of your newfound popularity, you’ve likely considered expanding into new locations. Real estate is expensive, however, and in this pressure-sensitive environment you run the risk of choosing the wrong spot. Fortunately, there’s a way to minimize the potential effects of a bad decision here by working with third-party. Specialists like Neptunus can create you’re a temporary store for use between a few months to several years depending on the situation. Since building are constructed using a variety of modular and flexible designs, you won’t have to worry about the end product not matching the rest of your company’s brand.

Recruiting the Right Kind of Employees

During times of growth, many smaller companies have to increase recruitment to deal with the demand. There are mainly two challenges that come with it. First is, identifying employees become more difficult comparatively. Of course, this can be remedied by distributing employee ID badges. Secondly, the need for an increased number of employees means that you may not be able to abide by your usual criteria. Hiring staff who aren’t right for the role just because you need someone immediately is a bad idea in the long-run, though, as eventually you’ll have to either replace them or put them through additional training at your cost to bring them up to speed. To avoid this, consider working with recruiters to help headhunt specific talent; if you’re expanding abroad, you may want to get in touch with international employment specialists to take care of recruitment in your new location(s). You should also use social media channels like LinkedIn, Twitter, and Facebook to network and get your message out there.

Considering Outsourcing Opportunities

Outsourcing is a controversial subject in the business world. Lots of people associate it with businesses that move large parts of their core operations overseas to take advantage of cheap manual labor. While this of course can happen, it’s also true that smaller businesses depend on the ability to outsource to other local companies. Logistics specialists, mailroom handlers, fleet maintenance, and inventory managers are just a few of the kind of services you could benefit from. For example, if you own a fleet of forklifts, you may think that in-house repairs will save you money. This is one of the most common mistakes fleet managers make. A good way to save money would be to outsource forklift battery repairs and related concerns to trained professionals like Texas Motive Solutions (, for example. By removing such tasks from your daily workload, you could see a dramatic increase in productivity as employees can focus their efforts on implementing more important aspects of your overall strategy.

Choosing one or more of those strategies to implement while planning your expansion will give your business the best chance of growth. Although you may not see immediate results, your plan will progress over time if you execute it consistently and systematically.